graphic design
/ layout
/ illustration
/ charts & infographics
/ layout
/ illustration
/ charts & infographics
The marketing design team was commissioned to lay out and illustrate Advertising in 2030. This report compiled results from a study conducted between January and late-February 2020, in which Essence interviewed nearly 50 industry experts, who were asked to evaluate the likelihood of 15 different scenarios and their implications for the future of advertising.
As a contributing designer, I helped lay out the report in InDesign, reimagine charts and infographics in Illustrator, and create illustrations in Procreate.
Some of the assets that I principally designed are highlighted below.
Update
In February 2021, I was the principal designer in laying out a follow-up to this whitepaper, titled Advertising in 2030: Experts rate the impact of 2020. In order to differentiate this report from its predecessor, I reimagined all the spreads - leaning into contemporary grid motifs in order to elevate our Swiss design roots.
In February 2021, I was the principal designer in laying out a follow-up to this whitepaper, titled Advertising in 2030: Experts rate the impact of 2020. In order to differentiate this report from its predecessor, I reimagined all the spreads - leaning into contemporary grid motifs in order to elevate our Swiss design roots.
