graphic design
/ branding
/ logos
/ motion graphics
/ branding
/ logos
/ motion graphics
event design
Following Essence's rebrand in September 2019, the design team was tasked with updating The Essies' branding to be cohesive with Essence's new Swiss style. The final iteration of the logo features sequentially graded bars that reflect Essence's data-driven mission.
We have since produced several event assets with this new branding, including: menus, easels, placards, swag, and presentation materials. In addition to these collective efforts, I principally designed two motion graphics, presented below.
*The Essies were cancelled due to COVID-19.
Welcome screen for 2019 Essies finalists arriving to the winner's gala event in New York.
Teaser for the 2020 launch of The Essies, which will hold its winner's gala in London.