graphic design
/ booklet
/ booklet
As principal designer on this project, I wanted to play homage to SXSW's branding while still fully evoking Essence's Swiss-inspired branding. The final design features SXSW's graphic stripes and iconic arrows within a contemporary grid layout. The grid's modularity facilitates ease of editing, as well as addition of content to each day's itinerary.
*SXSW 2020 was cancelled on March 6, 2020.
